Brand value can be an important part of any company's intangible assets. These types of non-physical assets, such as patents and trademarks, have an increasing impact on the overall value of a company. A 2020 analysis found that intangible assets accounted for 90% of the S&P 500's market value, up 22 percentage points from 1995. This graph shows the world's 100 most valuable brands in 2023, based on Brand Finance's annual rankings, illustrating the role of brand equity in a company's market position. Top 100 Companies by Brand Value Brand Finance studied over 5,000 companies...